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About Us

Behind the scenes, a team of sidekicks have joined forced to bring Sama to life.

Youmna Nahas, the Business GuardianMushu with smiling face

Youmna Nahas

Business Guardian

With close to a decade of experience in the media and toy industry and an MBA, Youmna founded Sama Sidekicks to introduce new mediums supporting family development and wellbeing. As a certified Play Agent, she loves to add play to someone's day, work, life. With Mushu by her side, she wants to provide fun, support and value to parents in their day to day.

FUN FACT:
Favorite Sidekicks: Mushu
Personality traits: Protagonist
Key Experience: Publicis Media, INSEAD, The LEGO Group

Yuen Ling Wong, the Product ProtectorFlying Kero-chan, from Card Captor Sakura

Yuen Ling Wong

Product Protector

Her passion for drawing drives Yuen Ling to study and work in graphics and animation. She focuses on creating fun, witty visual content to bring SAMA to life! Yuen Ling has designed SAMA sidekicks mobile application and website with her magic wand. A little shy, but her desire to help parents building a better life is unmatched. She brightens up people’s days through her art and service, like Kero-chan, a genuinely supportive sidekick!

FUN FACT:
Favorite Sidekicks: Kero-Chan
Personality traits: Mediator
Key Experience: UAL, Bookazine, Chibi&Taka

STATION F

Part of the INSEAD Launchpad at STATION F.
Catering for parents of toddlers based in the UK, London.

Contact Us

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