Empowering families through independent play

Create win-win situations by engaging your children meaningfully and nurturing healthy independence.

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SAMA and the neighbourhood
Hu and Yan are role-playing as chef and customers, while Lee is working on his laptop

Where parenthood, wellbeing, and education meet

Red Tick

Nurturing children development and autonomy

Red Tick

Giving parents more time to recharge and get things done 

⇒ Creating win-win situations 🏆 for a happy, balanced family

Hu and Yan are role-playing as chef and customers, while Lee is working on his laptop

At the intersection of parenthood, wellbeing, and education

Red Tick

Fostering children imagination and self-regulation 

Red Tick

Building confidence and problem-solving skills 

Red Tick

Giving parents more time to recharge and get things done 

⇒ Creating a win-win situation 🏆, for a happy balanced family

A subscription service for busy parents of preschoolers

Receive everything you need to create a rich, fun and safe environment for independent play, delivered to your doorstep once a month

SAMA Lightning

Gain access to curated hands-on activities based on family interests, seasonality and latest trends.

SAMA Lightning

Find insightful comics and tools co-created with established institutions and professionals.

SAMA Lightning

Get the material needed to set up an activity when missing items at home.

Click here to learn more.

get started
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A subscription service for busy parents of preschoolers

Receive everything you need to create a rich, fun, and safe environment for independent play. The goal: helping busy parents engage their preschoolers meaningfully through independent play.

- Gain access to curated hands-on activities based on your family interests.
- Find fun and insightful comics and tools created in collaboration with established institutions and professionals such as the Early Education association.

Tapping phone to select activities

Step 1

Choose your activities

Boxes from different suppliers

Step 3

Receive items delivered safely to your door

More Info >
Material of the activity

Step 4

Setup seasonal, fun, rich activities easily

Step 5

Enjoy your Focus Time

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Mum is sitting on the chair with her coffee while her son is playing by himiself

Step 5

Enjoy your Focus Time

get started
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Mum is sitting on the chair with her coffee while her son is playing by himiself

Over 10+ enriching activities every month

Easy, fun, stimulating activities vetted by education specialists and play agents. Click any of the images below to see what an activity page is like.

Matching Flashing GameToy Car Washing StationSpring Colour Hunt
Sensory Play FarmEncanto Activity BookOsmo Educational Game
Chameleon ReaderSet up an obstacle courseBean-sorting Activity
Indoor BowlingFinger PaintingWooden Puzzle
MagnatilesDecorate a cardboard boxBusy Board
Toy Car Washing Station
Matching Flashing Game
Spring Colour Hunt
Sensory Play Farm
Encanto Activity Book
Osmo Educational Game
Chameleon Reader
Set up an obstacle course
Bean-sorting Activity
Indoor Bowling
Finger Painting
Wooden Puzzle
Magnatiles
Decorate a cardboard box
Busy Board
Delivery men with parcels arrived

Missing material for an activity?

If you’re missing items for any activity, worry not - let us know, and you will receive everything you need to set up your activity in no time. 

More Info >

Where parenthood, wellbeing and education meet

Clock and icon with less than 5 min preparation

Low Prep, Low Supervision

All of our activities require less than 5 min of prep and little-to-no supervision.

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You’re in Control

Skip months or cancel whenever you feel like it, with no minimum subscription obligation.

Kid's brain

Supported by Experts

Less passive screen time. Expert institutions and studies ensure well-rounded educational material.

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Environmentally Conscious

Get material only when missing, and leverage what you have at home!

More Info >More Info >

Free material

to prepare your family for independent play

Keen to try out the SAMA lifestyle? Pick up our digital SAMA Family Playbook to boost your family’s day-to-day organisation and prep your little ones for independent play.

TRY IT TODAY
Find Out More > Family GuidebookSAMA Family Playbook on Notion Template
SAMA and the neighbourhood

SAMA and the neighbour

SAMA means lots of things around the world - ‘sky’ in Arabic, ‘listening’ in Turkish, ‘respect’ in Japanese, ‘equal’ in Finnish - and she means one big thing to us.

SAMA is our mascot, our backbone. She accompanies parents through those crucial early years. More independent children + more recharged parents = happier, more balanced families.

Click here to find out more about SAMA and her Neighbourhood.

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Join the neighbourhood!

Receive exclusive updates and special offers, and free resources on Independent play and Agile family life!

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Looking to get a head start? Chat with us now

Amar, Fred and their kids are writing tasks on memos